The Effect of Social Media Marketing on Sales (Case Study of WASHYOURSHOES in Makassar City)

Authors

  • Ismail Hamid Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
  • Anwar Ramli Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
  • Muhammad Ilham Wardhana Haeruddin Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
  • Tenri Sayu Puspitaningsih Dipoatmodjo Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
  • Zainal Ruma Program Studi Manajemen, Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia

DOI:

https://doi.org/10.54443/injoss.v1i3.36

Keywords:

Digital Marketing, Instagram, Sales, Social Media Marketing

Abstract

This study intends to find out whether Social Media Marketing or SMM has a Significantly Positive effect on WashYourShoes Sales in the city of Makassar. Samples were taken from WYS consumer respondents in the city of Makassar with a total sample of 110 people. The method used by the researcher is the Questionnaire and Documentation. The data analysis technique used is simple regression analysis using Statistical Product and Service Solution (SPSS).

The results of this study indicate that SMM (Social Media Marketing) has a significant positive effect on Sales of WYS (WashYourShoes) in Makassar City.

References

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Published

2022-10-31

How to Cite

Hamid, I., Ramli, A. ., Ilham Wardhana Haeruddin, M. ., Sayu Puspitaningsih Dipoatmodjo, T. ., & Ruma, Z. . (2022). The Effect of Social Media Marketing on Sales (Case Study of WASHYOURSHOES in Makassar City). International Journal Of Humanities, Social Sciences And Business (INJOSS), 1(3), 353–359. https://doi.org/10.54443/injoss.v1i3.36

Issue

Vol. 1 No. 3 (2022): SEPTEMBER

Section

Articles

License

Copyright (c) 2022 Ismail Hamid, Anwar Ramli, Muhammad Ilham Wardhana Haeruddin, Tenri Sayu Puspitaningsih Dipoatmodjo, Zainal Ruma

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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